The Independent — possibly the wokest of Britain’s news outlets — has recommended Iran as a top destination for solo female travellers. Is this some kind of cruel, sarcastic joke perpetrated at the behest of the Independent’sSaudi investors?
Or does this excuse for a former newspaper really, genuinely believe that Iran deserves a spot on its International Women’s Day list of “best female-only trips for solo travellers”?
Here is what the Independent has to see about its dream Iran adventure:
But what if, actually, Proctor & Gamble’s “toxic masculinity” ad campaign turns out to be a stroke of genius?
What if the reward it reaps in increased sales far outstrips any losses that may result from the fury it has caused its male customers?
The parallels with Nike’s Colin Kaepernick campaign are disturbing.
Initially, Nike’s favorability ratings took a 15-point hit when the sportswear brand chose provocatively to associate itself with the national-anthem-dissing, perma-kneeling, afo-sporting NFL star.
But the subsequent #boycottNike campaign never really took off. And, as a result of the ad, Nike’s sales increased by 61 percent, boosting the company’s value by $6 billion.
Perhaps it’s true that in advertising there is no such thing as bad publicity. Whatever you think about those Gillette ads, it is currently the world’s most talked-about brand.
Personally, I’m now going to go out of my way to avoid using any more Gillette products if I can.
But it might not be as easy as I’d hoped.
I was about to subscribe to a company called Harry’s Razors, which delivers shaving products by post.
Then somebody drew this puke-inducingly woke advert from a couple of years ago to my attention:
Today is International Men’s Day. Believe it or not, that’s a thing.
Now more than ever, being a man demands introspection, humility, and optimism. To get to a better tomorrow, we need to take a look at today, and at the misguided stereotypes that got us here in the first place. pic.twitter.com/1lViZqWbIx
