Channel 4’s groovy, topical, political comedy show for the nation’s yoof 10 O’Clock Live is being hammered in the ratings. It launched in January with 1.4 million viewers. Now its audience has slipped to less than half that. Its commissioners at Channel 4 are putting a brave face on this. But it doesn’t sound like the definition of a great success story. I wonder why that could be.
Just before Christmas, a TV production company asked whether I might be interested in appearing in a zappy new live and topical political series they were soon to launch on Channel 4.‘It’s called 10 O’Clock Live,’ they said. ‘You probably saw our pilot. The one-off special with Lauren Laverne, Charlie Brooker, David Mitchell and Jimmy Carr? It got pretty good ratings.’ No, I replied. That isn’t the sort of programme I’d watch in a million years. Lefty comedians making lefty jokes to a lefty audience about politics from a relentlessly lefty perspective? No, thanks.‘But that’s exactly why we’re approaching you. To give it a bit of political balance,’ they said. ‘You mean, to come on as your token right-wing nutcase to be reviled and jeered at?’ I said. ‘Nooo,’ they said. ‘We want every point of view to be represented, we really do.’ ‘Yeah, right,’ I thought. But I decided to give them the benefit of the doubt and wait for the first episode.And guess what? 10 O’Clock Live is so relentlessly left-wing it’s like attending one of those Maoist re-education lectures the Chinese used to impose on captured British and American prisoners during the Korean war. Only without the levity, rapier wit and penetrating intellectual sophistication.
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